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Tag Archives: Nudge

Nudging

Behavioral Economics: Nudges, a concise look

In modern day society the relatively new field of ‘Behavioral Economics’ is booming and its applications are ubiquitous. This field studies the non-rational psychological side of economic decision making. One of its main theorems is the so-called ‘Nudge theory’, which concerns indirectly influencing the behavior and decision making of groups or individuals, by the means of nudges. Are nudges useful to society and by whom can they be used? This article aims to elucidate the answers to these questions.