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Customer expectations

Customer expectations [Shortread]

Marketing – In an ever increasing globalizing world marketing, both online as well as offline, is vital for the performance of the modern firm. An immense growth of the service industry, including increased competition  between service organizations, has led to an increased focus on customer expectations and perceptions.  In this article mainly the concept of customer expectations will be addressed. Furthermore, customer expectations will be put into perspective regarding customer perceptions and satisfaction, making a clear distinction between the two.

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Health care insurance, an evergrowing expense

Last Monday was the deadline day for health insurers to announce their insurance rates for the upcoming year. On average, the increase in insurance rate is almost 6%. This is for the basic insurances, if you want to have more freedom of healthcare choice, the rates go up a little more than the 6%. In the annual budget the cabinet predicted how much the premiums for health insurance would increase, which would result in an increase of 10.33 euros per month. This would be a total of almost 124 euros a year.  Therefore, the actual increase is lower than the predicted increase. In this article, I will discuss the main factors that cause the health insurance premium to rise.

…A look at Rationalism & Behavioural economics

(Part I)

Rationalism is the concept of innate ideas, reason, and deduction. Rationalism is characterized by the philosophical term “a priori”, which uses logic and reason to come to a conclusion before experience. One common assumption that economists make when making models is that people are predictable and rational. However, in the real world, people can be impulsive and short-sighted when making decisions. The study field that analyses humans’ rationalism is called behavioral economics. More generally, the branch focuses on the philosophical, social and emotional factors when making decisions as discussed by Adam Smith in “The theory of moral sentiments” in 1759. Although rationalism (or the absence of it) makes it harder to predict human behavior for economists, behavioral economics has gained popularity over the past few decades and it has been applied in fields such as public policy, political science, marketing, and finance.

Everything you need to know about Monetary Policy Decisions

Last Thursday, the ECB published yet another monetary policy decision. Given that the ECB and its monetary policy are one of the cornerstones of our economy, it’s surprising how little attention there is – both in the media as in class -for the monetary policy decision and the press conference in which the policy is announced – in fact, the only mentioning of the monetary policy of the ECB was in June this year, when the ECB announce to quit – in a considerable amount of time – the quantitative easing.

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Abolition dividend tax, reconsidered

The abolition of the dividend tax in the Netherlands has been the topic of discussion in the house of representatives for the last couple of months. A big player in the decision was Unilever, who would possibly move their headquarters to the Netherlands if the dividend tax was abolished. This was one of the main reasons to abolish the tax. When Unilever announced that they weren’t so sure about moving their headquarters to the Netherlands anymore, the house of representatives took another look at the abolition  of the tax.  This time, they came to the conclusion that the abolition did not yield enough economic benefits that outweighed the possible costs of the abolition.

Source:  stock.adobe

Economic news in CEE: a unique paradox in Europe [informative 3-minute read]

The Romanian economy has grown significantly; by 27% in the past decade. According to an analysis by Coface Romania, this growth has entitled Romania as Central and Eastern Europe’s (CEE) growth champion in September 2018.

Despite the economic lift, most companies in Romania are currently confronted with a higher risk of bankruptcy now, compared to 10 years ago.

Discussie Duurzaamheid of Mededinging

Discussie: Duurzaamheid of Mededinging? [Longread]

Micro-economie – Dit artikel gaat over de netelige kwestie of de economische ideeën van duurzaamheid en mededinging op gespannen voet met elkaar staan. Voor dit artikel heb ik een interview afgenomen met prof. E.E.C. van Damme, hoogleraar economie aan Tilburg University, om insights te krijgen over deze twee concepten. De aanleiding van dit stuk is een artikel van Van Damme (2017) genaamd ‘Goede marktwerking en overige publieke belangen’ in het economisch tijdschrift Markt en Mededinging (M&M) en zal dan ook de leidraad vormen.