Marketing – In an ever increasing globalizing world marketing, both online as well as offline, is vital for the performance of the modern firm. An immense growth of the service industry, including increased competition between service organizations, has led to an increased focus on customer expectations and perceptions. In this article mainly the concept of customer expectations will be addressed. Furthermore, customer expectations will be put into perspective regarding customer perceptions and satisfaction, making a clear distinction between the two.
Where once the Romans paved the way for modern Western European civilization, the Five-Star Movement and the Lega Nord are now paving the way for a new era of European civilization, one where government budgets are fairy tales and the world is made of candy-canes – we are nearing Halloween of course.
Micro-economie – Dit artikel gaat over de netelige kwestie of de economische ideeën van duurzaamheid en mededinging op gespannen voet met elkaar staan. Voor dit artikel heb ik een interview afgenomen met prof. E.E.C. van Damme, hoogleraar economie aan Tilburg University, om insights te krijgen over deze twee concepten. De aanleiding van dit stuk is een artikel van Van Damme (2017) genaamd ‘Goede marktwerking en overige publieke belangen’ in het economisch tijdschrift Markt en Mededinging (M&M) en zal dan ook de leidraad vormen.
Machine learning, blockchain, AI – there seems to be a new buzzword every week. Is the world moving so much faster than 10 years ago? Depends on who you believe. What’s for sure is: some of those buzzwords have long transcended the stadium of ‘cool ideas’. They are transforming our very reality, boosted by corporate adoption.
As tens of thousands of people took the streets across France throughout the last couple of weeks, President Emmanuel Macron’s social and economic policy seem to have struck a nerve. The Macron government has insisted to overhaul France’s rail system and to bring changes to employment benefits and the pension system. This quite revolutionizing agenda has lead to actions of protest from railway workers and air traffic controllers to teachers and students.
The past century has seen drastic shifts in the international financial balances, each requiring its own tailored policy response. However, finding proper responses to any shift of economic power or economic downturn has become a lengthy and complicated ordeal. What were our past alternatives, and where should we look for the future?
The amazing buzzword ‘sustainability’ has become engrained in our economy since the focus shifted from ‘shareholder value’ to ‘stakeholder value’. Regardless of the company’s nature – whether it’s a coffee bean producer or Shell – every firm has found some way in which it can position itself as a promotor of welfare. But how do we distinguish between sustainability as a marketing tool and sustainability as a radical business transformer? There is a role for every consumer.
Nearly all financial news of the past few months has been focused on one thing: a world economy in danger of overheating. Plenty of warnings, yet change does not seem to be on the horizon. Is this an unavoidable human desire to forget the evil past and dive headfirst into another mistake? Is it impossible to change this cycle?