Marketing – In an ever increasing globalizing world marketing, both online as well as offline, is vital for the performance of the modern firm. An immense growth of the service industry, including increased competition between service organizations, has led to an increased focus on customer expectations and perceptions. In this article mainly the concept of customer expectations will be addressed. Furthermore, customer expectations will be put into perspective regarding customer perceptions and satisfaction, making a clear distinction between the two.
Rationalism is the concept of innate ideas, reason, and deduction. Rationalism is characterized by the philosophical term “a priori”, which uses logic and reason to come to a conclusion before experience. One common assumption that economists make when making models is that people are predictable and rational. However, in the real world, people can be impulsive and short-sighted when making decisions. The study field that analyses humans’ rationalism is called behavioral economics. More generally, the branch focuses on the philosophical, social and emotional factors when making decisions as discussed by Adam Smith in “The theory of moral sentiments” in 1759. Although rationalism (or the absence of it) makes it harder to predict human behavior for economists, behavioral economics has gained popularity over the past few decades and it has been applied in fields such as public policy, political science, marketing, and finance.
Micro-economie – Dit artikel gaat over de netelige kwestie of de economische ideeën van duurzaamheid en mededinging op gespannen voet met elkaar staan. Voor dit artikel heb ik een interview afgenomen met prof. E.E.C. van Damme, hoogleraar economie aan Tilburg University, om insights te krijgen over deze twee concepten. De aanleiding van dit stuk is een artikel van Van Damme (2017) genaamd ‘Goede marktwerking en overige publieke belangen’ in het economisch tijdschrift Markt en Mededinging (M&M) en zal dan ook de leidraad vormen.
In modern day society the relatively new field of ‘Behavioral Economics’ is booming and its applications are ubiquitous. This field studies the non-rational psychological side of economic decision making. One of its main theorems is the so-called ‘Nudge theory’, which concerns indirectly influencing the behavior and decision making of groups or individuals, by the means of nudges. Are nudges useful to society and by whom can they be used? This article aims to elucidate the answers to these questions.
Ellen is an alumna of Asset | Economics. She’s been working at KPMG for almost a year now. Jerôme Crijns and Job Brouwers went to the headquarter in Amstelveen to get a grasp of the KPMG life.
September 1st, I started the BoFEB. This article will give you a short introduction into what the BoFEB (Beroepsopleiding Financiaal-Economisch Beleidsmedewerker, or entails and, more importantly, how to get in.
With the exams coming up Off the Charts presents a second list with handy tips. This time we provide you with all the knowledge you need to get the best preparation possible for your exams.
We all know thesis writing can be difficult at times. Whether you are going through hell or not, here are some good tips.