Big data will change the product market
It has been a tough week and you have therefore decided to reward yourself with a present. You visit your favorite website and order that fresh pair of new sneakers or brand new smartphone that you have been looking at for months now. You quickly walk through the ordering process and happily click the ‘confirm’ button as the final step to complete the transaction. Within minutes later the doorbell rings, and yes indeed if you open the door the just ordered package has arrived. Sounds fairly impossible right? It is not according to the American e-commerce company Amazon, who was granted a patent on a ‘method and system for anticipatory package shipping’ in the end of 2013.