Marketing – In an ever increasing globalizing world marketing, both online as well as offline, is vital for the performance of the modern firm. An immense growth of the service industry, including increased competition between service organizations, has led to an increased focus on customer expectations and perceptions. In this article mainly the concept of customer expectations will be addressed. Furthermore, customer expectations will be put into perspective regarding customer perceptions and satisfaction, making a clear distinction between the two.
Micro-economie – Dit artikel gaat over de netelige kwestie of de economische ideeën van duurzaamheid en mededinging op gespannen voet met elkaar staan. Voor dit artikel heb ik een interview afgenomen met prof. E.E.C. van Damme, hoogleraar economie aan Tilburg University, om insights te krijgen over deze twee concepten. De aanleiding van dit stuk is een artikel van Van Damme (2017) genaamd ‘Goede marktwerking en overige publieke belangen’ in het economisch tijdschrift Markt en Mededinging (M&M) en zal dan ook de leidraad vormen.
As tens of thousands of people took the streets across France throughout the last couple of weeks, President Emmanuel Macron’s social and economic policy seem to have struck a nerve. The Macron government has insisted to overhaul France’s rail system and to bring changes to employment benefits and the pension system. This quite revolutionizing agenda has lead to actions of protest from railway workers and air traffic controllers to teachers and students.
In modern day society the relatively new field of ‘Behavioral Economics’ is booming and its applications are ubiquitous. This field studies the non-rational psychological side of economic decision making. One of its main theorems is the so-called ‘Nudge theory’, which concerns indirectly influencing the behavior and decision making of groups or individuals, by the means of nudges. Are nudges useful to society and by whom can they be used? This article aims to elucidate the answers to these questions.
Tyler McVicker is the founder and solo producer of the Youtube channel Valve News Network (VNN). He currently also is a fulltime college student doing his major in Journalism. I had the opportunity to sit down with him, and talk for over an hour about himself, the channel and Valve.
If things are going according to plan for the Trump administration, which seems to be a rarity since the president’s inauguration in January, American citizens are to receive tax cut around Christmas. The alleged massive tax cut is primarily intended to benefit Americans with middle and low income, according to Trump. When we take a look at the concept of the different versions of this ‘Tax Cuts and Jobs Act’ however, one may ask the question who actually benefits.
“Sleep is my greatest enemy.” – Reed Hastings, CEO Netflix
With a market cap of approximately €87.4 billion and a current all-time high price of €5270 (Wilmoth, 2017), Bitcoin’s price and success seem to be heading through the roof and beyond. While hitting the €1000 mark in mid-January , the price has since increased with almost 430%. Taking into account these extraordinary numbers, the main question arises whether Bitcoin will be the next speculative bubble.